JISA INFOREVIEW magazine in 2010.

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From content 3-4/10 we highlight:


SEFICT marked by e-Perspective

The ninth SEFICT – South East Europe Forum ICT was held on 16 June in the beautiful ambient of the hotel Excelsior in Dubrovnik, in the organisation of commercial chambers and ICT societies from the region. Djordje Dukic, the General Secretary of SEFICT, opened the Forum with the welcoming speech, highlighting that this manifestation was becoming more and more important not just because of cooperation within the region, but with the other countries of Europe.

Apart from the presentation of guests from all countries of the region, the most important topic certainly was connected with new possibilities provided by the European Union project e-Perspective. The project was presented by the author, Mr Vladimir Jovanovic, who stressed that e-Perspective represented interdisciplinary and multimedia action of support to the development of the information society in the region of South East Europe. Through interactive communication, the participating countries share, promote and improve experiences in the development of instruments of electronic government and its application in various spheres of life.

Energy Efficiency – Strong Incentives for Economic Development of Serbia and the Region

Political, economic, and ecological reasons, as well as the growing need for more intensive use of existing energy resources, which would be followed by more accelerated industrial development, demand that Serbia develops new sources of energy and energy efficiency. Improvement of energy efficiency is one of the priorities of national Strategy of Sustainable Development, but it is also one of the prerequisites that need to be satisfied in order for Serbia to become one of the Member States of the European Union. Energy efficiency is a level of rational energy use. If the level is higher, we are more energy efficient as a country. Energy efficiency is mapped out in the Strategy for Development of Serbian Energetics until the year 2015 as a priority, but there is still a lot to be done in this area. In the next 10 years, in the field of energy efficiency, Serbia could come closer to developed countries, but only if certain appropriate measures are taken and if the state provides a stronger support.


The Crisis as an Excellent Opportunity for Creating Innovative Ideas
Within the European Leadership Centre (ELC), which operates in IEDC – Bled School of Management, the 8th conference under the name “Do European Leaders Notice the Future and Look for Creative Solutions?” was successfully closed. The conference gathered 90 representatives from the business world, non-governmental organisations, media, as well as deans and directors of schools of management, and experts from the field of leadership from 21 countries, who dedicate themselves to the issues of European leadership in order to contribute to the improvement of European way of leadership.

The conference was led by Dr Donna Ladkin from the Cranfield School of Management, Britain, who described the topic of this year’s conference in a positive manner: “Given the number of important challenges that stand before us who live and operate in European Union, the conference of the European Leadership Centre was an excellent opportunity for leaders and all of those who focus on leadership issues, to exchange the ideas about the best way of acting in these troubled times. The topic of the conference was, namely, very positive: How to search for creative solutions for the problems we face today.”


Economic Future and Management Challenges
The 2010 SEE Management Forum Bled – Kopaonik, September 16 and 17, 2010
IEDC – Bled School of Management, Slovenia
The representatives of our magazine Inforeview again had the pleasure to attend the 8th European Leadership Centre conference. We took the opportunity to talk to Professor Danica Purg, the founding and current President of the IEDC-Bled School of Management, so we could announce another important event.
We heard that you are organising a special event together with the Serbian Economists Association? 

The event, which will take place on 16-17 September 2010 in Bled, in cooperation with the Serbian Economists Association, is very important for Serbian – Slovenian, and regional cooperation as well. It is the Management Forum Bled-Kopaonik, which this year is held under the name “Economic Future and Management Challenges”. Since we are a school for managers, our focus will be on management.

Corporate Philanthropy or Free Advertisement

Socially responsible behaviour has become an indispensable part of business of all companies which care for their reputation. In the time of the crisis, the need for any kind of charity is growing, while the available resources of companies intended for helping the people in trouble are reducing. In that situation, the question is whether the help of the government should be expected, or that would be too dangerous because of the misuse. Media, which should separate socially responsible behaviour from the attempts to get a cheap commercial, are even in a more delicate situation. Apart from that, media are also companies which have the obligation to help the society as well. At the conference organised by the Business Info group and Vreme weekly at the hotel Hyatt, under the name “Media, companies and social responsibility”, the President of the Republic of Serbia, Boris Tadic, managers of the biggest printed media and televisions, as well as representatives of companies opened many questions, but gave a few propositions concerning how to make it easier for companies to help the community and return the part of what they had earned.

International Business Sector in Serbia 2010

Vice-president of the government and the Minister of Economy and Regional Development, Mladjan Dinkic stressed on the recently held conference International Business Sector in Serbia 2010 that the growth in gross domestic product in Serbia this year would be more than two percent. The revenue budget during the first five months of the year was six percent higher than in the same period last year, and the cumulative growth of exports during the first four months was 18 percent. The recovery of industry is advancing in a positive manner, but the problem is the construction, so the country intervened and prepared the package of measures to encourage the demands.

The Minister also announced that the money taken from the sale of Telekom would be used to finance the motorways construction: Pojate - Preljina, Paracin to Bulgarian border, and from Sabac to the Corridor 10, as well as the ring connecting Serbian highways with the Corridor 10. Also, the geo-strategic position of Serbia is a very important factor in attracting foreign investors


Foreign Investors Council -experience and example of successful business
With great pleasure we spoke with Mrs.Vera Nikolic Dimic who is heading the Telecommunications&IT Committee within the Foreign Investors Council, association of more than 120 foreign investors invested so far $14 billion in the country. Mrs Nikolic Dimic is at the same time Head of Regulatory Affairs of the Vip mobile company.
We are asking her hereby, when this Committee has been established and what its work is about?
Telecommunications&IT Committee is operating within the Foreign Investors Council, as you already mentioned.  We think that this association of mostly big, multinational companies, beside the investment already made, has the great capacity for transferring also the knowledge and the know-how of the countries from which these investments originate. Also, it possesses the experiences and best practices of the different business environments of origin, and the favourable business environment is the necessary precondition for having successful and legal business operation. This “favourable business environment” is actually the main topic of our work and standing dialogue with the state.

WIMA 2010

Think global, act local
The fourth annual Wireless Information Multimedia Applications Exhibition (WIMA 2010) was again this year held in Monaco. InfoReview magazine, as one and only representative of regional media at this conference, is thankful to organizers of this exceptional event and we are pleased to inform our readers about this conference.
WIMA has established itself as the leading global event for  Near-Field-Communications (NFC), a short-range wireless system built into mobile phones, allowing them to be used in many different ways.
With 40 exhibitors from 15 countries it provided an excellent showcase for the world of NFC and contactless communications.

Thanks to its wide range of applications, which go from contactless payments, ticketing, proximity connectivity for mobile phones and so much more, NFC is a technology for which there is a growing market.


Mathematical Gymnasium and MDS informatics engineering
The Network of Knowledge, Experience, and Professionalism
If we were to ask a random passer-by whether he knew of a school with 550 pupils and 350 medals from world competitions (with a possible little help that the competitions being talked about are mathematics, physics, and informatics), it is less likely that he wouldn’t know the correct answer – Mathematical Gymnasium in Belgrade – since no other school in the world could can be proud of with these results, because no school has the results as nearly as close. Similar gymnasium in Moscow, for instance, has around one hundred medals, and that one is the second strongest one in the world.

It is not peculiar at all that the Government of the Republic of Serbia in 2007 declared this gymnasium to be the school of special national importance. The explanation is best to find on the internet presentation of Mathematical Gymnasium at the address: http://www.mg.edu.rs. All those facts that can be found at their very neat and informative pages tell only one thing – this is a serious institution and a jewel of our schooling system.

Reception of Students of Mathematical Gymnasium in the Ministry for Diaspora

In the Ministry for Diaspora, the State Secretary Miodrag Jaksic admitted the students of Mathematical Gymnasium who received full scholarship for studying at the prestigious Trinity College in Cambridge in the Great Britain. On the occasion, the State Secretary handed in the flag of the Republic of Serbia in order to remind them of their own country during their stay in England. Likewise, he expressed his expectations that after their finished studies, these talented students will contribute to the development of Serbia with their gained experience.

Seven students of the class IV/d of Mathematical Gymnasium: Luka Milicevic, Dusan Milijancevic, Ognjen Ivkovic, Mihajlo Cekic, Nikola Mrksic, Aleksandar Vasiljkovic, and Dusan Perovic, and the school’s Principle mr Srdjan Ognjanovic explained to the State Secretary that if the students would pay the tuition, the costs would be 23.000 L a year, meaning that four years of schooling would require 100.000 €.


Digital Agenda for Europe
ECDL Foundation welcomes the Commission’s Digital Agenda to promote economic recovery, and to improve social circumstances through a more competitive, inclusive, and digitally streamlined Europe. The Digital Agenda (19th May 2010) is the first of seven flagship initiatives under the Europe 2020 strategy for smart, sustainable and inclusive growth.
Improved accessibility, employability, and education through enhanced ICT skills are integral to the mission of ECDL Foundation, and as the leading international digital skills certification authority, ECDL Foundation supports the Agenda’s identification of the need for improved ICT skills for all citizens as a measure to stimulate economic growth in Europe.

ECDL Foundation welcomes Key Action 10 which proposes digital literacy and competencies as a priority for the European Social Fund regulation – a measure which ECDL Foundation has been strongly advocating in recent years.

The Ministry of Justice and PE PTT Traffic “Serbia“

Protocol on Cooperation
The Minister of Justice Snezana Malovic and the General Manager of PE PTT Traffic “Srbija” Goran Ciric signed a Protocol on Cooperation, which will enable the Ministry of Justice and judicial institutions in Serbia to use qualified electronic certificates of the Serbian Post Certification Authority, which is a basis for expanding the network of electronic signature users within the CMS program. The Minister of Justice Snezana Malovic reminded that the business and technical cooperation began in 2009 with the introduction of electronic signatures, and was continued at the beginning of this year within the CMS program through making records of certified agreements on the real estate transactions, with the address code of  “PTT“, and had already given significant results.  She stressed that since 4 weeks ago, the average time of the certification at the counters was 4 minutes per case, i.e 10 times faster compared to the time needed in January and February.

The Ministry of Justice: Digital Literacy – Legal Security

Interview with Mrs.Snezana Malovic, Minister of Justice of the Republic of Serbia
What can you say about the plans for development of IT training of employees of the Ministry of Justice?

Employees of the Ministry of Justice use all benefits of information and communication technologies (ICT) in everyday work. The Ministry of Justice, in cooperation with partners on several projects, works on further development of ICT in the work of employees. One of the projects is being realised in coordination between our IT Sector and a partner which was assigned by the Kingdom of Holland. Our donor pilot program includes the implementation of modern business software for the employees if the Department for Mutual Legal Assistance. Currently, the business software is in development phase, and the introduction of the employees with it is planned for the summer. By working with this business software, every employee will be able to work more efficiently and better, and on the basis of the data analysis provided by the software, the Ministry will be able to determine what measures has to be taken in order to accelerate court proceedings with foreign elements. On the basis of results of this pilot project, we will initiate further activities related to IT training in all sectors of the Ministry of Justice.

Scholarships for Serbian female scientists

By signing a cooperation protocol between the Ministry for Science and Technological Development, L’Oréal Balkan company, and National Commission for UNESCO, the competition for young female scientists involved in scientific research in the field of natural sciences was opened. This program provides scholarships within the world famous project “Women in Science” on the national level, and its goal is the provision of support to young women in further scientific and professional development.

“Through this project we want to provide support to women dealing with science in Serbia,” said Bozidar Djelic, the Vice-President of the Government of the Republic of Serbia and Minister for Science and Technological Development, regarding the signing of the protocol on the cooperation and implementation of National Scholarship program, and added that “after the last year success of our young scientist Ivana Pesic, PhD from the University of Nis, who participated on the international competition ‘Women in Science’, and who is also the first woman from Serbia who received L’Oréal UNESCO scholarship, we recognised the importance of investing in knowledge and science as a precondition for development and progress of society in its entirety.

15th Congress JISA DCIG held

In the period from 13 to 19 June, the 15th anniversary Congress JISA DICG was held in the organisation of JISA – Union of ICT Societies of Serbia, and DICG – Montenegrin ICT Society. Mr Adis Balota, the assistant to the Minister of the Information Society of Montenegro, opened the Congress, highlighting the importance this manifestation had for the development of information and communication technologies in the region and presenting the plans which would increase the efficiency of new technologies in respect to the development of information society, increase of work results and economic development of Montenegro and the region. 

Because of the global economic crisis, this year’s meeting had somewhat smaller number of participants that on previous years, but, according to the general impression, it had a great choice of high quality topics, as well as vast range of very interesting works. As on previous gatherings, the focus was on information literacy, so a free course with ECDL testing was organised during the Congress.


Stars for the Quality

The President of the European Chamber of Economy of Montenegro, Krsto Niklanovic, officially handed in the first certificates of this organisation to Montenegrin tourism businessmen. The certificates for hotel, restaurant and service industry were given to the market Megapromet, hotel Splendid (including wellness and spa centre), café cakeshopMocart, restaurant Jadran in Budva, and restaurant ”Catovica mlini” in Morinje. The Minister of Tourism Predrag Nenezic, Mayor Rajko Kuljaca, President of Montenegrin tourist association Predrag Nenezic  and Directors of National tourist organisation and PE ”Morsko dobro” also attended the meeting in Budva municipality. The first certificates of European Chamber of Economy of Montenegro confirm both the determination and readiness of many businessmen from this region to accept the strict European standards and engage in the competition for the top quality as one of the prerequisites of the high tourism, development and economic progress of the country.

Kempinski Hotel Adriatic

Kempinski Hotel Adriatic is the first Croatian 5 star luxury seaside Golf & Spa Resort. Located on the north-western coast of Istria, the largest peninsula in the Adriatic Sea, the Hotel offers a stunning view over Croatia, Slovenia, Italy and the Austrian Alps.

The Kempinski Hotel Adriatic is an ideal venue for business conferences and incentive groups, giving delegates a perfect setting to work. The facilities accommodate small meetings to large conferences, as well as weddings (part of the Resort is a charming private chapel). The meeting facilities inside the hotel consist of one ballroom and two board rooms. An additional Conference Centre building, located directly on the coast, offers large, highly flexible areas equipped with state-of-the-art technology and free high speed Internet W-LAN, including a conference room with 250 theatre-style seats and 150 parliament-style seats, divisible into two or three soundproofed sections, for banquets seating up to 200 people, as well as a number of 20-seats meeting rooms. All rooms have natural day light.


Hotel Registration System
Introduction Vlatacom Hotel Registration System automatically reads visitor's data from his or her ID document and either stores them locally, or transmits them to the relevant authority, according to the procedure in place in the country of visit.
FeaturesThis system reduces the check-in duration to seconds, increasing the personnel efficiency, shortening the lines at the front-desk and improving the visitor satisfaction. In cases when local police procedures require visit reporting, the visitors will not be requested anymore to leave their passports at the hotel reception desk overnight, but will be able to retrieve them immediately.The overall public safety is thus greatly improved to the satisfaction of all parties involved.
In smaller hotels and in cases when central reporting is not required, a reduced system can be used, consisting of a single workstation, connected to the Vlatacom ID document reader VDR-1. In such a case, the data are automatically read and stored on the workstation for check-in and check-out processing.

Networking Serbia 2010

Conference “Networking Serbia 2010”, organised by Business Dialogue, with the support from the Ministry of Telecommunications and Information Society, gathered representatives of the biggest companies, providers of IT services and integrated solutions for small and complex systems, as well as end users of those services from the whole Serbia. Special guests of this meeting were representatives of government agencies and the Institute of Information Society and Telecommunications, representatives of foreign chambers of commerce in Serbia, representatives of the biggest foreign companies that operate in Serbia, and general and top managers of the biggest foreign companies that operate in Serbia. Speaking about the Strategy and Action plan about the promotion of broadband Internet access in the Republic of Serbia until 2012, which was the first topic at the conference, the Minister of Telecommunications Jasna Matic highlighted the harmonisation with EU regulations, which includes the liberalisation of the markets of telecommunications and postal services, together with the support to scientific researches and participation of Serbian scientists in European programmes.



As part of the Motorola Day event, TeleGroup Beograd and Motorola presented a new, digital platform for modern radio communications

TeleGroup Beograd presented on May 18th, as part of the all-day event “MOTOROLA DAY“ and as a long term partner of Motorola company, unique technical solution - digital platform for transferring voice in functional radio systems. Two Motorola's solutions, MOTOTRBO and TETRA were presented to the professional audience. These two solutions are designed in such a way to meet even the highest standards of specific user groups like military, police, fire department etc. in the field of professional radio communications and fulfill the most important criteria - from voice and data encryption, group and individual organization and communication, prioritizing users and emergency call management to transmitting data, image and GPS location information. Additional systems which were presented, besides these two, were systems for building wireless access networks which provide broadband data transfer, and would allow Serbian citizens to make a call, use high speed Internet and all modern Internet services like IP television, IP telephony and many others, all in the same time.



Cloud and Portal for Synergy 10
For this issue, as our interlocutor we chose Borko Kovacevic from Microsoft, who is the leader of the business group for server products, but our intention was not to talk about servers. On this occasion, we were more interested in his second position – the Director of Synergy. We wanted to get some first-hand information on the upcoming Synergy 10, and we also asked him to give us a retrospect of the previous 10 years of this IT conference, which have becoming more and more business-oriented. That is why our first question was:
Synergy is today an undoubtedly important and well known IT meeting, but when, how, and why was it established and what changes has it gone through?
Everything started in 2001. That year has always been interesting to me, since that is when the idea on a national and regional conference, which should mark the entrance of Microsoft in the Serbian market, was created.



Service oriented solutions

At this time, it cannot almost think of a company that operates without the effects of information technology (IT), either used to support the core or some segment of business. If we think of only ten or twenty years ago information technology were not so present and the privilege to use them had only a large and wealthier companies. However, technologies that were then used were complex, difficult to implement, maintain, often financially irrational so that it was a privilege to have them. In the meantime, IT is rapidly changing and has become widely available from the standpoint of cost, resources and time required to implement solutions. However, the mass was mainly led to disorder and whether it comes to large systems or small businesses. Technology has become its own goal and lost the basic sense of the use of information technology, which is to support business processes.


Forum BISEC 2010

The 2nd Conference on Information Systems Security
This is for the second time that Information Security Conference “forum BISEC” (www.bisec.rs) was held, on May 25th, at The National bank of Serbia. It was organized by METROPOLITAN University, like the last year, but this time The Mathematical institute of Serbian Academy of Arts was also involved. The Conference was supported by The Ministry of Science and Technological Development and National Bank of Serbia. The key speaker was Dragan Domazet Ph.D., full professor and rector of METROPOLITAN University.

The 2nd „forum BISEC 2010” was about the information systems’ and computer networks’ security. This year particularly the major topics included the cyber crime, digital forensics, cryptography and other fields related to information security. Special attention was given to Cyber Crime Department of The State Public Prosecutors’ office, as well as The Cyber Crime Department of the Ministry of Interior. They have presented a number of case studies on cyber crime and high technology defense and protection, talking about their experience, their methodology of digital forensic, how they investigate and prosecute cyber crime in Serbia. Many interesting multimedia stories from all around the world were presented in order to illustrate the technology in use.


Fourth International CRM Conference held in Belgrade

Marketing and consulting agency I Team organised for the fourth time now already traditional international CRM Conference in the modern premises of Zira hotel in Belgrade.

When this nice tradition was started, CRM was still a new concept, so the basic purpose of the conferences was to serve as a good place where potential clients and users of CRM system could become familiar with all the benefits for company business and its role as an important marketing and sale support. Today companies recognize the importance of CRM since the positive consumer experience and CRM have become an indispensable part of modern business practice. Awareness of the fact that consumers are the ones who generate the profit of a company and thus have the most important role in preserving and improving its business in the current market conditions has given rise to a complete boom in this segment of the market. A consumer is, more than ever, an important part of the business strategy and the key factor of the reorganization of business process.


2nd Regional Symposium on Electrochemistry of South-East Europe

2nd Regional Symposium on Electrochemistry of South-East Europe (RSE-SEE) was held in Belgrade, in Congress Center Sava, June 6-10, 2010. The 2nd Regional Symposium on Electrochemistry of South-East Europe is organized by 9 societies: Bulgarian Electrochemical Society, Czech Chemical Society, Croatian Society of Chemical Engineers, Electrochemical Committee of the Hungarian Academy of Sciences, Chemical Society of Montenegro, Romanian Chemical Society, Electrochemical Division of the Serbian Chemical Society, Slovenian Chemical Society and Society of Chemists and Technologists of Macedonia.

The conference was opened by Professor Vesna Miskovic-Stankovic, Faculty of Technology and Metallurgy, University of Belgrade, Chair of the International Organizing Committee, who thoroughly presented the main objectives and scope of this conference. The idea about establishing of Regional Symposium on Electrochemistry of South-East Europe emerged as a response to the need of electrochemical communities working in the various fields of electrochemistry and electrochemical engineering to spread, disseminate and share their knowledge and scientific results across the national borders.



Transforming Wi-Fi from a Toy into a Tool
S.A.B.E.L. improves business of its partners by bringing forward-thinking approach to the partnership, based on the huge experience in the IT and telecommunication industry and relations with the top players in each segment where it works. It offers the world class of ITC products, solutions and consulting services to its customers – Telecom, NSP Operators, system integrators, distributors, and over partners to the enterprise clients. In this article we are presenting top Wi-Fi technologies delivered in Ruckus Wireless products, and present on the Serbian market via our partner SAGA.

Consumers, enterprises both small and large, and carriers everywhere are looking to Wi-Fi to deliver wire-like connectivity over the last 100 meters.  But doing this over an unlicensed spectrum (Wi-Fi) where there is lots of interference has been next to impossible.


Terazije Theatre

After a great success of ballet performances “La Capinera” (2007) and “Zemlja” (“Earth”) (2008), Terazije Theatre has, as a part of its repertoire plan for the season 2009/2010, prepared a new ballet performance “Awakening”, directed by Bosko Djordjrevic according to the libretto of Vuk Rsumovic. Choreography is made by Michele Merola, costumes by Andrijana Simovic, while original music is written by Slobodan Markovic.

The interesting fact is that in this performance, the high technology and 3D animation, which was used at the grand opening of the Universiade in Belgrade, is used for the first time in this region. The scenographic elements act like projection surfaces for 3D animations and interact fully with ballet dancers and actors on the scene, which creates a new way of directorial, artistic, musical and choreographic performance in our country.  Art director and animator of the ballet “Awakening” is Dusan Jovovic, who was, together with the director Bosko Djordjevic, a part of the team responsible for the visual effects at the greatest sport event in Serbia.


Content 3-4/10

010 SEFICT markedbye-Perspective

016  EnergyEfficiency- Strong Incentives for Economic Development of Serbia and the Region

022 Bled: The Crisis as an Excellent Opportunity for Creating Innovative Ideas

026 Bled–Kopaonik: Economic Future and Mnagement Challenges

028Corporate Philanthropy or Free Advertisement 034 International Business Sector in Serbia 2010 

038 FIC: Foreign Investors Council -experience and example of successful business 

044  WIMA 2010: Think global, act local 

050  MDS: Mathematical Gymnasium and MDS informatics engineering

058  Reception of Students of Mathematical Gymnasiumin the Ministry for Diaspora

060  ECDL: DigitalAgendaforEurope

062 Ministarstvo pravde i PTT: ProtocolonCooperation

063 Ministarstvo pravde:Digital Literacy – Legal Security

068 Scholarships for the Serbian female scientist

070 15thCongress JISA DCIG held

078 EEIG: Stars for the Quality

080 Kempinski Hotel Adriatic

084 Vlatacom: HotelRegistrationSystem 

086 Networking Serbia 2010

090  As part of the Motorola Day event, TeleGroup Beograd and Motorola presented a new, digital platform for modern radio communications

092 Microsoft: Cloud and Portal for Synergy 10

100 NPS: Service oriented solutions

104 Forum BISEC 2010: The 2nd Conference on Information Systems Security

108  Fourth International CRM Conference held in Belgrade 

110  2nd Regional Symposium on Electrochemistry of South-East Europe

114 SABEL: Transforming Wi-Fi from a Toy into a Tool

116 Terazije Theatre: AWAKENING